FOR IMMEDIATE RELEASE
The Muse Becomes the Movement: I AM ART Returns to the Reno Fashion Show as an Official Media Partner
RENO, NV — July 2026 — There was a time when the camera captured the muse.
This year, our muse picks up the camera.
The stage hasn't changed. The perspective has.
I AM ART is proud to return to the 15th Annual Reno Fashion Show as an Official Media Partner, bringing a fresh perspective to one of Northern Nevada's premier celebrations of fashion, creativity, and self-expression.
For Martin Hargrove, this year's Reno Fashion Show marks another chapter in his creative journey. After representing I AM ART on the runway last year, he returns behind the lens as an I AM ART photographer.
Joined by Amanda "Artist_One" Holt, Founder of I AM ART, and Ashley Milliken, Executive Manager of I AM ART, the team will document the Reno Fashion Show from a new perspective. Together, they will capture more than fashion—they will capture the people, the process, and the moments where inspiration becomes action, creativity becomes community, and the muse becomes part of the movement.
At I AM ART, this transformation has a name.
The Muse Becomes the Movement.
"One person creates, and another is inspired. Then another. And another. That's how movements begin.
They don't begin with permission. They don't begin with perfection. They begin the moment someone stops asking, 'What if I could?' and starts saying, 'I will.'
At I AM ART, we believe every creator was once inspired by someone else. Every muse has the potential to become the artist. Every artist has the power to inspire another. And every act of creation invites someone else to discover the artist within themselves.
That's the cycle of creativity.
That's how a muse becomes a movement.
That's I AM ART."
— Amanda "Artist_One" Holt
Founder, I AM ART
As an Official Media Partner, the I AM ART team will provide photography, filmmaking, interviews, and behind-the-scenes storytelling throughout the Reno Fashion Show. Their lens extends beyond the runway, highlighting the designers, models, volunteers, organizers, artists, sponsors, and community members whose passion transforms an evening of fashion into a celebration of creativity.
For I AM ART, the runway is only part of the story.
The real story lives in the creative process—in the courage to share an idea, the vulnerability to express yourself, the discipline to master a craft, and the willingness to inspire someone else to begin their own journey.
The Reno Fashion Show is more than a fashion show.
It is a gathering of creators.
A celebration of identity.
A reminder that creativity is at its most powerful when it is shared.
At I AM ART, we believe art is not reserved for painters, photographers, musicians, designers, or performers alone.
Art lives in entrepreneurs.
In teachers.
In builders.
In dreamers.
In caregivers.
In neighbors.
In every person willing to create something that did not exist before.
Because movements are never built by one artist.
They are built by people who inspire one another to create.
Throughout the event, I AM ART will share exclusive photography, cinematic video, interviews, behind-the-scenes moments, and creative stories across its digital platforms, inviting audiences everywhere to experience the Reno Fashion Show through the eyes of a movement dedicated to radical inclusion, authentic expression, and the belief that creativity belongs to everyone.
I don't do ART.
I AM ART.
About I AM ART
I AM ART is a radically inclusive interactive art movement that believes creativity is a universal human experience. Through photography, film, storytelling, immersive installations, education, live experiences, and community engagement, I AM ART encourages people to discover the creator within themselves.
More than a brand, more than an event, and more than a collective of artists, I AM ART is a movement built on a simple belief:
Every creator was once inspired.
Every masterpiece begins with a single act of courage.
And every muse has the power to become the movement.
For more information, to book I AM ART for your next event, or to join the movement, visit idontdoartiamart.com.
Media Contact
I AM ART
A DBA of Rise Up Agency Inc.
📧 hello@riseupagencyinc.com
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